Q2 2024 Film & Television App Trends in the US

In the second quarter of 2024, the US Film & Television app market experienced shifting trends in downloads, revenue, and weekly active users. Data from Sensor Tower provides a snapshot of how major streaming services have fared during this period.

Disney+ saw its weekly revenue fluctuate, starting at $191K and descending to $151K by mid-June before a slight rebound to $151K in the last week of June. Downloads for Disney+ began at 5.7K, dipping to 3.6K in mid-May, and then rising again to 5.1K. Weekly active users peaked at 222K in early April but saw a general decline to 197K by the end of June.

Amazon Prime Video demonstrated a steadier revenue progression, with an initial $29K that increased to peak at $37K in early June. The app's downloads started at 4.3K, dropped to 3.8K, and then rose to nearly 4.9K in the last week of June. Active users showed a high of 112K in mid-April, with a slight decrease to 107K by the quarter's close.

For Paramount+, revenue began at $25.8K and experienced minor fluctuations, ending at about $26.2K. The app's downloads saw a decline from 3.5K to 1.9K, while weekly active users decreased from 23.8K to 18.1K.

Netflix had an initial revenue of $20K, which showed an overall downward trend to $15.3K, followed by an uptick to $17K. Downloads for Netflix were at 4.5K at the start of April, with a drop to 3.4K in mid-April, and a subsequent rise to 4.6K. The platform's active users were at their highest at 467K in mid-June, showing a substantial increase from the starting 437K.

Lastly, Crunchyroll began the quarter with a revenue of $11.8K, dipping to $11.2K, and then climbing to nearly $14K. Downloads for Crunchyroll showed a decrease from 990 to 715 in mid-June, before rising to 891. Weekly active users saw a slight decline from 12.1K to 11.9K.

For more in-depth insights into the Film & Television app market, Sensor Tower's comprehensive analysis offers a detailed view of the industry's performance.